SEO Contract

This contract is entered into between (company name) and _____________________ (hereinafter referred to as “Client”) on the ___ day of ___________, 200__.


1. (Company name) will provide Client with Search Engine Optimization Services (hereinafter referred to as “SEO”) as described in this contract. (Company name) will use specific keywords and/or phrases to improve the search engine ranking of, and/or position the contents of the Client's website, www.clientsite.tld.


2. The total fee for the SEO services to be provided is $amount/USD. All fees must be paid in full prior to the start of campaign. (<- or insert your own payment schedule here).


(Company name)'s SEO services are intended to serve two main purposes: 1) to provide the Client with increased exposure in search engines, and 2) to drive targeted online traffic to the site.




(Company name)'s SEO Services will include (but are not limited to):


• Researching keywords and phrases to select appropriate, relevant search terms (up to XX phrases).


• Obtaining “back links” from other related websites and directories in order to generate link popularity and traffic (up to XX amount).


• Editing and/or optimization of text for various html tags, meta data, page titles, and page text as necessary (up to XX pages).


• Analysis and recommendations on optimal website structure, navigation, code, etc. for best SEO purposes.


• Recommend, as required, additional web pages or content for the purpose of “catching” keyword/phrase searches.


• Create traffic and ranking reports for clientsite.tld and any associated pages showing rankings in the major search engines.




3. For the purposes of receiving professional SEO services, Client agrees to provide the following:


• Administrative/backend access to the website for analysis of content and structure.


• Permission to make changes for the purpose of optimization, and to communicate directly with any third parties, e.g., your web designer, if necessary.


• Unlimited access to existing website traffic statistics for analysis and tracking purposes.


• A clientsite.tld email address for the purposes of requesting links (something like contact@clientsite.tld)


• Authorization to use client pictures, logos, trademarks, web site images, pamphlets, content, etc., for any use as deemed necessary by (Company name) for search engine optimization purposes.


• If Client’s site is lacking in textual content, Client will provide additional text content in electronic format for the purpose of creating additional or richer web pages. (Company name) can create site content at additional cost to the Client. If Client is interested in purchasing content from (Company name), please contact (Company name) for a cost estimate.




4. Client must acknowledge the following with respect to SEO services:


• All fees are non-refundable.


• All fees, services, 


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