SEO Agreement

, <city>, <region>, <country>. (hereinafter called the “CLIENT”)

Article 3 Recitals

WHEREAS the SEO offers internet marketing and website optimisation services (hereinafter referred to as SERVICES)

AND WHEREAS the CLIENT is interested in utilizing the SERVICES of the SEO

AND WHEREAS the SEO desires to offer SERVICES to the CLIENT, and the CLIENT wishes to contract SERVICES from the SEO

NOW THEREFORE THIS AGREEMENT WITNESSES that in consideration of the mutual covenants set out herein and other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the Parties to this Agreement agree as follows:

Article 4 Definitions and Interpretations

4.1 For the purposes of this Agreement, the following terms shall have the following meanings:

(a) "Commencement Date" shall be the date of approval of this Agreement as set forth in Article 1 of this Agreement.

(b) "Party" and "Parties" shall mean a party and the parties to this Agreement, respectively.

(c) "Related Services" shall mean any service provided by SEO in relation to internet marketing, including, but not limited to: domain registration, website hosting, graphics design, email campaigns, and newsletters.

(d) “Search Engine Optimization” shall mean the process of making changes to the code, design and/or content of one or more website pages for the purposes of ranking more favorably in one or more internet search engines.

(e) “Link Building” shall be the process of acquiring incoming hypertext links from other website pages in order to build traffic to the site.

(f) “Directory” shall mean a website that contains pages of outgoing hypertext links that are organized into categories.

(g) “Portal” shall mean a web site that provides multiple services with the goal of becoming the main site for a wide variety of users. More specialized Portals are called “Vertical Portals” or “Vortals”

(h) “Keyword(s)” also known as “Search Term(s)”) shall mean word(s) entered by the searcher into a search form. Other instructions can optionally be added to keywords in some engines to create a “Query”.

(i) “Search Engine Results Pages” (SERPs) are the results that a search engine presents in response to a Query.

(j) “Compliant Techniques ” shall be Search Engine Optimization techniques that conform to the Terms Of Service and generally accepted guidelines for a particular search engine.

(k) “Pay for Inclusion” (PFI) is the practice by some search engines and Directories requiring a payment of a fee before the inclusion of a website into said search engines and Directories database and results will be 

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